Sir James Dyson accused the mainstream car industry of polluting the world with DIEsel emissions. The most important message here is that Tesla is not alone anymore and numerous companies in the West are looking at the Next Big Thing - electrification of transportation and energy and how to participate in it. Cheap lithium batteries change everything and relatively simple powertrain architecture of electric cars can bring the new competition to the auto space and drive prices of electric cars further down. We are entering the mass market stage for electric cars.
For years we are following here Apple iCar, Google and Foxconn among many others working on the different parts of electric cars technology or the new electric cars. Now we are reaching the tipping point: convergence of technology, new players who bring competition and prices down; and anti-pollution movement by the most important countries for the automakers. DIEselGate was the last drop and auto lobby cannot just swipe it under the rug anymore, consumers are not buying "Clean DIEsel". Now automakers will have to change or the newcomers like Tesla or, maybe, even Dyson will start taking their market share from them very fast.
In case of Dyson, its very big investment in the Lithium Solid State technology is the most interesting. This technology promises the dramatic increase in range for electric cars while cutting the costs of lithium batteries and making them safer. You can find more information on the links below.
Needless to say that lithium supply chains are not even close to the coming Tsunami of electric cars after Tesla Model S Earthquake. Countries like China and India are very serious to clean up their skies from deadly pollution and now we have lithium technology to make it possible: electric cars will take the world over much faster than a lot of people think.
Needless to say that lithium supply chains are not even close to the coming Tsunami of electric cars after Tesla Model S Earthquake. Countries like China and India are very serious to clean up their skies from deadly pollution and now we have lithium technology to make it possible: electric cars will take the world over much faster than a lot of people think.
Electrification of China and India will drive the next phase of the worldwide growth in EV fleet. India has announced that all new cars on sale will be electric by 2030 and they are taking it seriously making the first tender for 10,000 EVs to be supplied for the government ministries and agencies now. Transfer of the best technology for Lithium Batteries and Electric Cars will be next. China is already The Centre of The Lithium Universe and exercises its state-level New Energy Plan step by step with the military discipline, starting with securing a Lithium Supply Chain.
LEGAL DISCLAIMER
Back Into The Future - Lithium Will Power Us For The Next 50 Years And Then Robots.
Vacuum Maker Dyson Appears To Be Developing An Electric Car After Buying Lithium Solid State Battery Technology.
Fortune.
"Our Energy rEvolution place is getting crowded with Elon Musk and Warren Buffett quietly adding billions by disrupting $12 Trillion Energy and Transportation business. Now Sir Dyson is breaking in. Lithium technology is making Electric Cars, Solar and Wind possible to be packaged together by Smart Grids and deliver the real energy security. Cheap Lithium Batteries change everything. Next step will be Lithium Solid State and after that Lithium-Air batteries. Why Lithium and why it means that all cars will be electric very soon is on the links below. Read more."
Fortune.
"Our Energy rEvolution place is getting crowded with Elon Musk and Warren Buffett quietly adding billions by disrupting $12 Trillion Energy and Transportation business. Now Sir Dyson is breaking in. Lithium technology is making Electric Cars, Solar and Wind possible to be packaged together by Smart Grids and deliver the real energy security. Cheap Lithium Batteries change everything. Next step will be Lithium Solid State and after that Lithium-Air batteries. Why Lithium and why it means that all cars will be electric very soon is on the links below. Read more."
BBC News:
Dyson to make electric cars from 2020
HEATHCLIFF O'MALLEY
However, the car does not yet exist, with no prototype built, and a factory site is yet to be chosen.
Sir James declined to give further details of the project. "Competition for new technology in the automotive industry is fierce and we must do everything we can to keep the specifics of our vehicle confidential," he told staff in an email.
Important points that are undecided or secret include the firm's expected annual production total, the cost of the car, or its range or top speed.
Sir James said about £1bn would be spent on developing the car, with another £1bn on making the battery.
Analysis: Richard Westcott, BBC transport correspondent
It was a slightly unusual launch, but then, Sir James Dyson likes to be different.
In a small room above his swanky London shop he told us about his vision for a clean car.
First up, we were treated to an old clip of Blue Peter, from the 90s, where Anthea Turner interviewed him about his new device to clean soot from the exhaust of diesel vehicles... it was the cyclone from his vacuum cleaner, put to a different use.
"That is how long I have wanted to do this," he told us.
In fact he first hatched the idea in the late 1980s.
Since then, he has developed motors and batteries and now he is able to bring all that expertise together in a new, electric car.
He promised that it will be radical and different, because, as he put it, what is the point of making it like any other car?
And he promised that it will not be cheap.
I did ask how much it would be to put down a deposit... he told me he would have to think about it.
Further development work will take place at a former RAF base at Hullavington in Wiltshire, where staff will move to in February.
Sir James also said that his firm's car would look "radical and different", but will not be aimed at the mass market.
The motor is designed and ready to go, he said, but the firm is still designing the car.
Dyson's decision means it is joining the rush within the global car industry to develop and make electric cars.
AFP
Some manufacturers such as Nissan, Tesla, Renault, BMW and Hyundai already manufacture them.
Others such as VW, Volvo, Mercedes, Honda and Jaguar Land Rover have announced plans to sell electric or hybrid versions of their existing petrol and diesel engine ranges.
VW, for instance, plans to spend 20bn euros (£17.5bn) by 2030 to develop its battery powered vehicles.
Sir James said he had been interested since 1990 in developing filtration technology to stop vehicle diesel emissions polluting the environment.
But as the motor industry had shown no interest in adopting this idea, he would instead join the fast-growing trend to make electric vehicles.
Analysis: Theo Leggett, BBC business correspondent
The electric car market is growing rapidly, but it is also about to become a lot more crowded.
Within the next few years, many new models are due to come on to the market, including Jaguar's Ipace, Porsche's Mission E, Volkswagen's I.D. family and Mercedes' EQ range. Tesla also has big plans for its recently launched Model 3.
They will be joining established models such as the Nissan Leaf, the BMW i3, the Renault Zoe and the Tesla Model S.
Dyson clearly sees an opportunity here. As new designs become available, and prices come down, more consumers will be willing to try electric vehicles.
Policymakers, concerned about air pollution, want them to do just that.
The big question is whether Dyson can muscle in on territory that the major manufacturers are already trying to make their own. And let's not forget Google's designs on the electric/self-driving market.
Tesla was able to build a new car brand from scratch, but only by producing a design which effectively moved the goalposts and changed people's expectations of what an electric car could provide.
If Dyson wants to play with the big boys, it may have to pull off a similar trick."
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